BRAND | REVIVAL

February 2, 2018

I’m sure you’ve seen it or you’re seeing it now. The casual sportswear brands that I grew up with in the 90’s are making a comeback in a major way. Brands like Champion, Fila, Espirit, Calvin Klein, and many more have suddenly woken up to revive themselves to be back in the spotlight once again.

I personally love it. Not only are we seeing these brands full circle again, they went from being literally “sweatpants only” attire to street style chic. The rise is mainly attributed to the recent collaborations with higher end designers such as Vetements, Supreme, Opening Ceremony, and Kappa (to name a few) as well as being available in more retail stores. With fashion lines being blurred between high end and athleisure, many of these brands are being heavily worn by celebrities and influencers who sometimes prefer the more casual, comfortable, and dressed down fashion statement pieces.

What makes ME choose these old but newly vamped brands? Reliability and comfort. I love that these are hundred year old brands making a comeback with better materials and better designs. I also like that these pieces are versatile – I can wear a hoodie to the gym but I can also wear it with a skirt and pull off the look as edgy and cool. While the 90’s brands are back, their prices are definitely not from the 90’s but I guess I’m willing to fork over the higher cost since they are iconic brands that will probably be back once again in the future.

Have you purchased any of the old school brands lately and if so, let me know which ones!

Sweatshirt | Champion (wearing a small for reference)
Skirt | Shein
Sunglasses | Quay
Shoes | Sam Edelman
Bag | Saint Laurent

Sweater | Fila (wearing xs for reference)
Jeans | J Brand (TTS)
Earrings | Bauble Bar
Sunglasses | Gentle Monster
Shoes | Gucci
Bag | Chanel

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29 comments

Elizabeth T. February 3, 2018 at 7:00 pm

I’ve been loving all of the comebacks from 90’s brands, especially Tommy Hilfiger, Calvin Klein, and Champions! They’ve really redefined street style! <3 🙂 Loving this super chic look!

XO, Elizabeth
http://clothestoyouuu.com/

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Cindy Elena February 4, 2018 at 8:58 am

Loooove this trend so much! Seriously gives me so many feels. Love both of your looks, babe.

xo | Cindy Elena
http://www.boringclothes.com

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Mercy February 4, 2018 at 10:22 pm

Nice to hear about these brands being back with a vengeance, used to love them too. These tops you’re sporting are absolute beauties.

http://www.busyandfab.com

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Jenelle February 5, 2018 at 12:53 am

They are all coming back, so true! Hmm, I haven’t really bought anything except a few years ago a pair of Adidas Stan Smiths. I do like the classics though, this second look is fun, blue, red and white always seem like a good combination to me!
xx Jenelle
http://www.inspiringwit.com

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Simone February 5, 2018 at 4:59 am

Your sporty chic looks are absolutely my faves Christine! I love to combine a comfy sweater with denim and heels, so gorg. I’ve totally fallen for those leoprint booties!

xx Simone
Little Glittery Box

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Sophie February 5, 2018 at 5:50 am

These two outfits are so cool. The skirt and leopard booties are perfection.
http://sophieatieno.com

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Open Kloset February 5, 2018 at 8:01 am

Hey Darling,
How are you?
Sooo Happy to see those Come Backs too:)
The Fila Sweater is Amazing on you, Love the Style and Design sooo much:)
The First Look is My Favorite:)
So Chic and Casual at the Same time:)
Love, Kisses
Happy Week
Karina

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Amna February 5, 2018 at 2:38 pm

Both outfits are cool but I love the second look on you the most
ROCKIN the hood with shorts

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Jen February 5, 2018 at 6:36 pm

I love the 90s brands! I’ve been meaning to get a few hoodies since that’s all I’m living in these days… I bought a couple Eastpack fanny packs that I’m super excited to style once I pop this baby out. I currently won’t around the belly. I guess I could wear it as a sling, but I’m too uncomfortable. I love that Champion hoodie. It’s seriously a 90s classic that will never go out of style and you paired it perfectly with that denim skirt!!

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Jacqueline February 5, 2018 at 9:11 pm

Girl you make comfortable look so chic. I do love some of this revamp of 90s brands. I’m all about the casual style. Maybe to a fault. Haah always wearing leggings and a tee. It’s just so much easier! Loving the hoodie and skirt combo. It’s genius!!

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Nicole February 5, 2018 at 10:24 pm

Oh my, was just having a conversation about that the other day with a friend. Fashion does really come & go. X

http://www.glitsxgrace.com/2018/02/01/4-tips-to-feel-good-be-more-organised/

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Tina February 5, 2018 at 11:22 pm

Love that you’re bringing these brands back! Of course you would rock it like no other. I love that these looks are so sporty chic and very fashion forward!

Tina
http://www.justatinabit.com

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Eva February 6, 2018 at 11:41 am

Love it how charged the 90’s visuals. Like how influencers matching with statement items to dress down . I just bought a slim track pants from Adidas like a 90’s acetate fabric . I can’t put down 🙂
Xx
Eva
http://www.themermaidfashion.com

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Jessi Malay February 6, 2018 at 2:17 pm

Love that you’re bringing back these old classics into your wardrobe!! I love the champion sweaters and that Chanel bag is stunning..I’m obsessed!! <3

XO, Jessi
https://jmalay.com/valentines-day-gift-guides/

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Camille February 6, 2018 at 4:00 pm

I love this trend and the way you styled the looks is so cool! Great post, thanks for sharing! 🙂

Camille xo

http://www.cococami.blogspot.co.uk

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Mary February 7, 2018 at 9:09 am

I really love Tommy Hilfiger. These are clothes that are comfortable and easy to mix in different styles.

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Darya February 7, 2018 at 3:08 pm

OMG, you are a stunner. Please let us know, how do you choose such cool clothes for your outfits.
Absolutely love how you wear casual sportswear. Just perfect looks to copy!

xoxo
Darya

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Sheree February 7, 2018 at 5:53 pm

Can I get a YAS!! I totally grew up with Fila, Champion brands and this brings so much nostalgia. But I must say that my style have changed and so have all these brands and I’m loving the revamped looks. That Fila crop top is def something I would wear in a heartbeat, perfect color, cut and sportiness. I love how you styled both looks mixing sporty with edgy chic and I’m totally going to pick up that top now.

xo Sheree
PoshClassyMom.com

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sirin isik February 8, 2018 at 12:47 pm

I am so happy about this trend! Finally my childhood brands are back!! First time
I do love some of this revamp of 90s brands. Such a retro vibe in those brands and they really care about your comfortable look!

Thank you sharing them babe! I love the sweater so perfect LA winter

xx

Sirin http://creativeecho.me/

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Itzel Najar February 8, 2018 at 1:26 pm

love your outfit!!
so cool!

thanks for sharing!
http://www.itzytrendy.com/2018/02/grey-and-black.html

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Rubi February 8, 2018 at 5:09 pm

Yes loving the revival of 90s streetwear so much!! I am wearing so much Champion lately!
x Rubi
Pose & Repeat

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Siree February 8, 2018 at 7:57 pm

Haha totally agree about these brands being that “sweatpants only” shop back in the day!
How nostalgic 🙂
Great styling combos Christine!

Xx
Siree
http://www.thehiddenthimble.com

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Jessica February 9, 2018 at 12:02 am

Gorgeous outfits dear! Love black Champion skirt, distressed denim skirt, and leopard booties! Such a fierce and cool look!

Jessica | notjessfashion.com

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Diana February 11, 2018 at 8:03 am

I actually recently got a hoodie too because it is so comfortable and warm. I love how you styled it with denim skirt, I actually never ever thought to style it this way. Love the second outfit as well.

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MONICA SORS February 12, 2018 at 3:03 am

You look so stunning babe!!
xx
Mónica Sors
MES VOYAGES À PARIS
NEW POST: SKINCARE WITH SENSILIS / BEAUTY ROUTINE

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Nina Nguyen February 13, 2018 at 10:46 am

I am loving that all the old school brands are back! Girl I am loving your Chanel bag, its to die for!!!
xx- Nina

http://www.ninalnguyen.com/2018/02/my-first-new-york-fashion-week-recap.html

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Eliza February 14, 2018 at 8:23 am

Wow, this outfit of yours is absolutely classy and bold! Love the sweatshirt and the heels, they are a perfect match! Uuuu I can’t wait for summer to wear things like that! You’re nailing this look, babe!

Cheers, Eliza | http://www.fashion-confession.com

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Candace February 14, 2018 at 10:01 pm

I just love how vintage sportswear has been making a comeback. I never wore it when it was out years ago, but I am sure glad to be wearing it now. I have a few Fila pieces, but champion is next in my list. Loving your looks here!

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Sheena Sreekeessoon February 16, 2018 at 12:37 pm

Girrrl! You are an absolute dream! The way you’ve styled the Fila striped jumper is stunning! x

Sheena
https://afashionstudentsdiary.blogspot.co.uk/

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