by dailykongfidence

Sometimes in fashion we hit a rut. We see the same designs from every brand. Nothing seems fresh, nothing seems revolutionary. Until now. Let me introduce you to W Concept, a brand built upon bringing together new, independent designers and artists with fresh collaborations each season.

Street chic but also classic in design, this statement jacket from W Concept is brilliant in so many ways. Born from a collaboration between Front Row and InstantFunk, this unisex jacket takes a classic bomber and recreates it into an avant-garde piece. Not only is this water repellent jacket reversible to a naked lambskin leather bomber, it also comes with a detachable thin, goose-down, hooded jacket. Talk about a major layering moment, but also three jackets built into one!

/ Must-Have Outerwear /

I paired this streetstyle jacket with denim (of course) and these beautiful patent, pointed toe booties by Meno de Mosso. I love the contrast of the olive bomber jacket with the wine boots which are both perfect colors for fall. These pointy boots are comfortable and true to size (check out the size conversion chart when purchasing) and the low heel makes it comfortable to wear all around town. I’ve worn these boots a little too much since getting them with jeans as I did here, but also with dresses and skirts.

/ Coveted Ankle Boots /

I also picked up this cable stitch cardigan (sold out in grey) because who can resist cardigans for the fall season? Cardigans are also great layering pieces that can be taken into winter. This particular cardigan from Nilby P is functional two ways – worn with the buttons and v-neck in the front, or turn it around and have the buttons going down your back. The fit of this cardigan is a bit oversized and slouchy which is completely on trend, so I styled it slightly off the shoulder with the buttons facing the front.

/ Sweater Weather /

Based on my selections from W Concept, I can already tell I will be shopping here more often. Their collaborations with emerging designers are refreshing and the thought behind each piece and its functionality and versatility speaks volume. You know when you purchase a piece here you’re obtaining something unique that not everyone else will have and it will also be a piece that can be worn a myriad of ways. Check out W Concept and let me know your thoughts!

Jacket | W Concept
Sweater | W Concept
Boots | W Concept

Thank you to W Concept for sponsoring this post and introducing me to these up and coming designers. I can’t wait to see what you have in store with every collaboration you do!

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Mariann Yip November 3, 2017 - 8:43 am

I’ve never heard of W concept but I can agree that it’s refreshing to see new designers and clothing. I love the oversized bomber because it’s very street styled appropriate. The cardigan is also a staple since it goes with basically everything. I am excited to see what else they come up with as well!

Courtney November 3, 2017 - 10:02 am

That outfit is so cute! I love the color of that jacket.

Amna November 3, 2017 - 11:38 am

Love the booties and great contrast between them and sweater.

Thomas Falkenstedt November 3, 2017 - 2:25 pm

Ok, hello new favorite bomber of mine! I mean seriously, that is SO me! I love the fun patch on the back (and actually have something similar, but a denim jacket) and your styling is amazing. I also love the knit, but my eyes are all on this bomber right now!! Thanks for introducing me to this brand!
Thomas xx

Siffat Haider November 4, 2017 - 6:25 am

Girl, I am obsessed with W Concept, they have the coolest stuff! I adore your olive jacket, it’s so street chic!

Elizabeth November 4, 2017 - 9:55 am

I’m loving that bomber so much! <3 🙂 It's sooo chic and I love the sporty, street style vibes! Perfect for layering in the fall!

XO, Elizabeth

Kara Aragon November 4, 2017 - 11:04 am

Love your sweater & jeans, pretty girl.

Kara Aragon

Samantha Mariko November 4, 2017 - 6:41 pm

I love unique jackets like this that are subtle, chic but also make a statement where you least expect it. As always, you styled this outfit so well and so effortlessly, and I enjoyed this post a lot 🙂 Have a great rest of your weekend!
xo Samantha

Jessi Malay November 4, 2017 - 7:14 pm

LOVE this bomber babe!! Perfect piece for layering and love the concept of 3 jackets combined in 1!! <3

XO, Jessi

Candace November 4, 2017 - 7:34 pm

Umm…is there anything that doesn’t look amazing on you?! I am digging the street style vibes on you. That khaki bomber and those boots are calling my name! I will definitely be checking out W Concept!


Candace November 4, 2017 - 7:45 pm

Girl, I am digging the street style vibes on you! You can literally take any type of look and rock it; that’s one of the things I love most about you Christine! You look so amazing in that khaki bomber and those boots! I need to check out W Concept asap 🙂


Gracie November 4, 2017 - 8:07 pm

Love your Instantfunk W Concept bomber jacket and the army green color. And I love your over sized sweater. Great look.



Eena November 4, 2017 - 8:56 pm

That jacket looks so good on you! Kinda iffy with the back of the jacket, but hey, you make it work!

cabin twenty-four

Vanessa November 5, 2017 - 12:28 am

It looks like those pieces were made for you, because you look stunning in both looks. The firts one is my favorite, what a fabulous bomber, its color is perfect for the season. You look chic and edgy at the same time and I loved the shoewear you chose to complement your entire combo.


michelle November 5, 2017 - 7:03 am

I love discovering new designers – this bomber would make such a great addition to any closet. I love that it’s reversible – you get more bang for your buck that way. Loving how you styled it with those cute booties – so fresh! Your street style is on point!

Open Kloset November 5, 2017 - 10:23 am

Hey Darling,
How was your Weekend?
Ohhh Darling, W Concept just Amazing:)
Love the Jacket so much and the Boots and the Sweater super Chic on you:)
Definitely will check out , Neve heard about them:)
Love Kisses
Open Kloset By Karina
Happy Sunday

Jacqueline November 5, 2017 - 11:39 am

I am loving all the asymmetrical details! That grey sweater is everything. And yes I agree with you. I feel like I’m just seeing the same thing over and over just a different brands slight take on it. I like that this is so different from what you normally see. And that bomber is stunner!

Ellese November 5, 2017 - 3:04 pm

Looks like such a cool brand! You are so right when it comes to seeing the same designs over and over again. It’s nice to see something new. That bomber is legit!


Angie November 5, 2017 - 3:05 pm

That jacket is killer!

Camille November 5, 2017 - 3:26 pm

Amazing post, thanks for sharing! W Concept sounds so cool and I love these looks!

Camille xo


Natalie Da Silva November 6, 2017 - 5:21 am

Thats soo true, sometime fashions gets really repetitive but this collection look so much different and edgy! Great style!

Simone November 6, 2017 - 6:43 am

I’m totally in love with your bomber! Three in one is the perfect option, you’re prepared for any weather to come. Have a great week

xx Simone
Little Glittery Box

Jessica November 6, 2017 - 7:04 am

Such an edgy look dear! I love the jacket paired with fab and shiny booties.

Jessica | notjessfashion.com

Amy November 6, 2017 - 11:27 am

Super edgy and fresh, Christine!! I LOVE you with bangs. Really inspired seeing these two unique looks on you… ruts are real, especially when it comes to style. I’m feeling like it’s time to switch up the look!

xx, Amy

Nina Nguyen November 6, 2017 - 12:45 pm

I am totally loving this bomber on you babe!!! Thanks for sharing this brand, I’ve never heard of them!!
xx- Nina


Miki November 6, 2017 - 1:52 pm

I love both looks on you! The first one is so fresh. I’d never seen you in a hat and bomber like that and you pull the entire look off amazingly! Selecting emerging designers is so wonderful. I hadn’t done that as much as when I lived in Canada, and it’s such a great way to find killer pieces that not as many people have. The sweater in your second outfit looks so cozy. I’d love to add another knitted cardigan in my closet. This is so efforless chic! You look gorgeous babe. I hope you have a wonderful week!


Rachel Vogt November 6, 2017 - 1:54 pm

Love your street style girl, and who wouldn’t love a casual chic outfit. This jacket is so versatile that I think we all need it, and that cable knit cardigan is also super cute.

marcy November 6, 2017 - 2:32 pm

Never heard about W concept but it does looks very interesting. I always love to get things that one has and specially from new emerging designers. I really love this grey cardigan such a nice one for this fall season and a great piece to travel.


Tandya November 6, 2017 - 8:50 pm

SO. MUCH. YESSSSS! First off, I really love your new hairstyle. Secondly, I am obsessed with both of these outfits! I saw them on Instagram and NEED the sweater and bomber jacket! I have never shopped on W Concept, but going to go through the website now! Loving all of their streetstyle pieces.

Thanks for sharing!

Len Parent November 6, 2017 - 10:43 pm

You look amazing and fab, Christine. You look gorgs in jeans! You definitely nailed this look.
Thanks for the inspiration!
Much love,Len

Talyssa November 7, 2017 - 2:52 am

Argh! You have described the exact pet hate I have with fashion. In Australia every store always has virtually the same clothing, and I’m exactly like you – I appreciate something different and a unique spin on something that already exists, instead of just creating a carbon copy of it. Definitely going to be checking out W Concept.

Thanks for the inspiration and the great look – you look fab!

The Hidden Thimble

Cindy Elena November 7, 2017 - 12:21 pm

You look amazing in both looks but my absolute favorite was the first one. I love how you styled that bomber jacker, babe!

Wishing you a great day!
xo | Cindy Elena

Barbiegirl06 November 7, 2017 - 12:32 pm

Amazing post and outfit! Love it! 🙂


Sheree November 7, 2017 - 6:14 pm

Wow! I love how street style these looks are. The bomber jacket looks absolutely stunning on you, and I love the denim that you paired it with. Plus, the beanie that you are wearing is SO cute. I could definitely see myself wearing this.

~xo Sheree

Natalia k November 7, 2017 - 6:51 pm

W Concept sounds right up my alley I love checking up coming designers and something edgy and more substantial than the usual repeated cycles of fashion.
I love the color olive green and bombers are such a casual stylish piece that is rather versatile and with Goosedown girl you’ll be keeping warm this winter.
A knit is a essential for the cooler months and in grey that cardigan looks super soft and very stylish.
You always look effortlessly stylish and I love that you don’t follow trends and just wear what you love,keep rocking it girl!
Natalia k

Brown Eyed Toast November 7, 2017 - 7:36 pm

I remember seeing you style both of these looks on your Instagram feed and was instantly obsessed seeing you style them! That bomber especially caught my eye because it is so incredibly versatile, not to mention practical! Plus that olive color color goes with absolutely everything- what’s not to love?? And you’re so right on styling it with those sleek wine colored boots, the perfect complementary pairing. And I love how you shared another piece from W Concept too- that slouchy sweater is so on trend! I never feel comfortable styling similar oversized knitwear, but after seeing how you did it, I might have to give it another go 🙂 These looks have got me completely sold on this brand. Do you think they’ll have any Black Friday deals?? I’ll definitely keep an eye out for their pieces while shopping in this next month 🙂 Thanks so much for sharing such chic and killer looks!!

xo Soo | http://www.BrownEyedToast.com

Sushmitha November 7, 2017 - 11:55 pm

Love these looks! That chunky cardigan.. LOVE!

Sophie November 8, 2017 - 2:21 am

I love the jacket. So amazing. I also love the sweater. Great outfits.

Atsuna Matsui November 8, 2017 - 2:28 am

Girll.. you look so badass in this outfit and it’s kinda a different look than what you normally go for and I love it! I’m always looking for ways to “freshen” up my style too cause I get bored easily wearing the same rotation of clothes and styles. Love how you experiment with your taste in clothes. Be bold!


Veronica November 8, 2017 - 3:12 am

That jacket is to die for. I could imagine feeling really cool and hip while wearing it. It’s amazing how this brand brings together the talents of up and coming designers. They surely give us a fresh take on fashion.

Joy to the World

MONICA SORS November 8, 2017 - 4:27 am

Absolutely love the first look!! Special de jumper!!!
Mónica Sors

Julie Khuu November 8, 2017 - 9:31 am

I am loveloveLOVING bangs on you lady! Definitely softens up the edgier looks I’ve been seeing you gravitate towards. Way chic as always!
Thank you for the visit babe, Haute Khuuture blog just got a brand new facelift! Hope you’ll be by to check it out! Xx- Julie

Haute Khuuture Blog | Instagram

Eva November 8, 2017 - 10:21 am

AMazing W Concept jacket . Love how you layered up . The warm cardigans are my winter essentials when here in Italy become the cold .
Love the boots !

Manda November 8, 2017 - 11:58 am

I love that the W Concept is a hub for shopping emerging designers. The jacket is phenomenal! I adore that it’s not only multi-functional but that it’s unisex! Definitely a perfect must have piece for the up coming season. I was incredibly blown away by the stunning color and patient leather of your boots! They are top notch and another seasonal must have! The rich plum color has me styling so many different options with it in my head! Love how you styled this cardigan! You always style in such a alluring yet classy way! It seems like the perfect texture and the cut it spot on too! Love that you paired both of these looks with a classic pair of gorgeous denim!

Manda | http://EvocativelyChosen.com

Gil Zetbase November 8, 2017 - 12:55 pm

Amazing look!
Have a nice week!
Gil Zetbase

Rachel Holliday November 8, 2017 - 5:43 pm

Both of these looks are totally gorgeous! This jacket looks so snug and warm for the cooler months and I adore how it has different layers. Fantastic that it’s reversible too- that really is value for money! The patent wine-hued boots look so chic with both looks and I adore the pointy toe style. The cardigan looks so cool buttoned up and slouched off the shoulders too- it just looks so effortless.

Rachel xx

Katrina November 8, 2017 - 11:48 pm

This is the coolest ever, you just nailed it! As always, I love the way you style fashion so natural yet very alluring.

xoxo, Katrina Isha | Time Off

Jill Wright November 9, 2017 - 2:28 am

I’m always a fan of your styling. The denim and sweater look is my fav but still loving the street style in the first look… especially the bomber jacket. It helps when you are so gorgeous too.

Thanks for sharing!

J. x

a trendy life November 9, 2017 - 2:46 am

Your style is so cool dear!! The jeans are amazing

Tina November 9, 2017 - 7:36 am

Oh wow never heard about that brand before nut love their approach!!
Actually, I was getting ab it tired of bomber jackets lately but this new version is absolutely cool – and perfect that it has another layer within and is reversible!! ♥

Great pic by the way – you’re such a babe!!


Missy May November 9, 2017 - 1:05 pm

I love the ensemble here for sure. So chic and statement pieces. Great styling!


Susanne - Bag at you November 9, 2017 - 1:52 pm

That jacket is super cool babe!! Love the color and the oversized shape! Also really like your beanie!! Big Xx Susanne – http://bagatyou.com

Katya November 10, 2017 - 4:46 am

This brand got some swag. Never heard about W Concept before but its LIT. I am definitely getting hooked on this brand.

StyleSprinter Blog by Katya Bychkova

Saida - She talks Glam November 12, 2017 - 4:30 pm

What a wonderful statement piece and concept behind it. I love the idea of new and upcoming talents joining forces to create unique pieces that will definitely stand out. Love the street vibe of the look and those booties are the perfect match to this outfit Christine! Also, can you look cuter on that cozy cardigan? Hope you had a lovely weekend, dear

Saida | She talks Glam

Jenelle November 16, 2017 - 12:02 am

I love the whole double jacket thing! That is so cool!! The colours work so well together, I always love your denims!!
xx Jenelle


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